Genesis Introduces Face Connect Tech for Unlocking Vehicle Doors

Genesis Technology, Toronto, ON

Genesis is stepping it up for automakers worldwide with its latest innovation. The new Genesis Face Connect technology uses biometric information to let you seamlessly interact with your vehicle.

The new tech utilizes a Near Infra-Red (NIR) camera to recognize human faces in any weather, including rain and snow, and even at night. Built to make the driving experience even more customizable, the Face Connect technology can let you open and close the doors without using a smart key. This means you can enjoy outdoor activities without worrying about finding a place to carry keys.

Face Connect has the ability to register two faces for each vehicle, and new profiles can be safely registered and deleted using voice assistant. An additional biometric option for Genesis vehicles is the Fingerprint Authentication System, which lets you start the vehicle using fingerprint recognition.

To ensure that this new technology is always up-to-date, Genesis has expanded its OTA Software Update that wirelessly updates features. Previously, only the Head-Up Display, navigation, and digital cluster could be updated via OTA. But now, this tech has spread to other components of Genesis vehicles, including the steering wheel, airbags, brakes, suspension, and an integrated control device.

It’s so exciting to see all of this cutting-edge updates from Genesis. To learn more about these new features, which are expected to be implemented on the new GV60 — or the already available Genesis Digital Key technology — reach out to our team at Genesis Downtown in Toronto, Ontario.

Genesis Honoured with Multiple GOOD DESIGN® Awards

Genesis GV80 | Toronto, ON

When you want a good-looking vehicle, you should look no further than Genesis. For the sixth year in a row, the GOOD DESIGN® Awards have recognized the premium carmaker for its high design standards.

This year, Genesis earned the top spot in the Transportation category for the G80 sedan, the GV80 SUV, and the Genesis Infotainment System’s Copper Design theme.


Genesis is known for its unique design identity, which includes features like the signature Crest Grille and two-lined Quad Lamps. The award-winning G80 is considered the centrepiece of the brand’s lineup, and took the lead in design with its coupe-like roofline and an interior that epitomizes the “Beauty of White Space” concept, balancing advanced technologies and personal space.


The GV80 is the first SUV model for Genesis. It was designed as a collaboration between studios in South Korean, the United States, and Germany. Like the G80, this premium SUV presents key Genesis design points like the Crest Grille, Quad Lamps, and a sophisticated, spacious interior.

Design Award

The Copper Design theme for the Genesis infotainment system increase visibility and usability while utilizing an elegant copper theme that enhances the brand’s premium feel.  

Previously, Genesis has earned recognition for the G90 in 2015; the Vision G Concept in 2016; the G80 Sport and GV80 Concept in 2017; the G70 and Essentia Concept in 2018; and the G90 and Mint Concept in 2019.

Genesis design is incredibly impressive when you see it in person, and we invite you to visit Genesis Downtown in Toronto and test-drive any of our award-winning models.

The Genesis Customer Experience: Luxury at Your Fingertips

Genesis customer experience - toronto, on

Owning a car can be stressful — unless it’s a Genesis model. That’s because the Genesis customer experience works to incorporate your new car into your life in a seamless way. Whether you need to get your Genesis serviced or find yourself stranded on the side of the road, these are some of the perks you can experience with our brand.


Maintenance Made Easy


When you purchase a Genesis vehicle here at Genesis Downtown, you will get complimentary scheduled maintenance service for five years or 100,000 km, whichever comes first. That means you don’t have to pay for your routine oil changes for up to five years.


Genesis will also work with your busy schedule, allowing you to choose a location where we can pick up your vehicle for its service. You can do for free for five years or 100,000 km, whichever comes first. We will even leave you a courtesy car to drive while yours is being serviced.


Peace of Mind


If you find yourself stuck on the side of the road with a flat or a dead battery, never fear. When you receive your Genesis vehicle, you automatically get enrolled into your five-year 24/7 Roadside Assistance program. That way, you know you will get help no matter where your adventures take you. There’s also the Genesis Comprehensive Limited Warranty, which stretches for five years or 100,000 km, whichever comes first — a great way to help you feel more confident behind the wheel of your new car.


Experience all these benefits for yourself when you purchase a new Genesis model here at Genesis Downtown.


Welcome to Genesis Downtown’s Blog

At Genesis Downtown, we operate on your schedule. Our exceptional customer service team provides at home service for test drives and valet pick-up for service appointments. Quality is in the details and our team is committed to fulfilling your every need.

Explore our website and learn more about the Car of the Year, the Genesis G70 or our comprehensive financial packages. Stay up to date on our latest offers and inventory online and visit us in downtown Toronto. Call us and book your Genesis experience today.